Lottery Privatization in Ontario Makes Another Step


The lottery privatization plans of the Ontario Lottery and Gaming Corporation in Canada are moving forward fast, and on this stage, interested and suitably qualified bidders have been invited to come forward for initial assessment.

The organization, which answers to the provincial government for the management of Ontario's lotteries and land casinos, has presented its Request for Pre-Qualification document which demands interested parties to demonstrate their experience relating to the operation of lotteries, including their success in developing customer-driven growth strategies.

In addition, the OLG is looking for candidates who will be able to operate 'complex and dynamic businesses' and who possess the capacity to 'lead the transition of customers, retailers, employees and technology to a new operating model'.

The adequate candidates need to have access to the resources, tools and technology to effectively operate a lottery enterprise.

According to president and CEO of the OLG, Rod Phillips, qualified service providers will be identified from the first round of respondents, and then invited to submit a Request For Proposal covering the day-to-day operations of the Ontario Lottery.

He explained: 'The service provider we choose will be responsible for recommending strategies to maximise the growth and success of the lottery business, developing products and marketing plans, operations and process and cost optimisation.

'It will also serve as a single point of contact for the OLG by being responsible for everything subcontractors do and ensuring they deliver on the OLG's modernisation requirements.

'In the future, the OLG will continue its role in the conduct, management and oversight of lottery. This includes setting the overall strategy for lottery, managing the market by approving channel strategies and approving products.'

The organization has already received 30 submissions to the initial Request For Information, so two independent and unbiased advisors have been appointed to provide 'oversight on the integrity and fairness of the procurement process'.

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