11th of January 2013 Author: Glo Wood
Michigan is the latest US state to join the growing interest in online gambling possibilities, and as it was reported this week, the state has decided to seek expert proposals for the 'development, implementation, operational support and maintenance of an iLottery System and iLottery Games,' since the state lottery is interested in taking its existing games offering (keno and instant-win scratchcard games), and lottery facilities online and mobile.
It is stated in the comprehensive "Request for Proposal" that 'The Michigan Bureau of State Lottery is planning to offer its existing array of lottery games (e.g. Instants, Keno, etc.) through modern digital channels of distribution in order to capture new revenues while increasing social responsibility standards and enhancing retail partnerships.
"The Lottery is issuing this Request for Proposals to invite interested parties to submit proposals for the development, implementation, operational support, and maintenance of a Michigan Lottery iLottery System and the development and integration of digital versions of existing lottery games.
"The Lottery envisions iLottery to be rolled out broadly into various digital distribution channels (e.g. web, mobile app, mobile web, tablet, social, etc.) in order to maximize consumer participation, convenience and satisfaction."
Effective geo-location, age and ID verification technology are an essential as well as responsible gambling precautions such as player spending limits.
Online gambling action is expected to bring another $118 million of revenues into state coffers over the first 4 years, rising to $361 million in the following four years, a big chunk of which will go to the Michigan School Aid Fund.
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There are certainly a lot of changes going on in the world today and I'm glad to see any form of gambling in the US making a move toward honest reliable delivery of services. It seems that Michigan has done it's research into delivery methods, security measures and ID verification technology. They've plotted out the best methods and are actively petitioning partners to help them roll this baby out.
I wish them much success as it will only bring more acceptance of online gambling in general as well as serve as a proving ground for safety of customer information and fairness of digital versions of their games. If Michigan launches this plan successfully it will show that the concerns over issues such as money laundering and tax evasion are readily handled and all laws can be followed just as in land based operations.
Computer and mobile technology have advanced sufficiently to make the rollout an instant success and I'm sure the School Aid Fund will be growing by leaps and bounds and will most likely perform even better than predicted.
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