15th of January 2013 Author: Glo Wood
In a new multi-million pound campaign, Foxy Bingo has is focusing on the fans.
The latest advert , created by The Biscuit Agency, was broadcast for the first time on ITV1, ITV2, ITV3, Channel 4 and Channel 5 on January 14th. The Biscuit Agency was responsible for the media planning and buying involved in the new campaign.
With this advert, the bingo site changes pace and Foxy Fox travels around the UK picking up fans on his prize bus. A version of 'I Believe in Miracles' by Hot Chocolate plays in the advert to promote Foxy Bingo's Foxy's Prize Bus game.
Matt Carter directed the television commercial and Tim Tyrrell produced. The new campaign will be supported with community events and local activities featuring Foxy over the course of the year.
Golan Shaked, managing director of Foxy Bingo, said: "This campaign launches Foxy's tour of the UK, spreading the fun of playing Foxy Bingo. We will see more of Foxy in local communities and give everyone a chance to jump on board."
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