Cherry AB Takes Norway to Court


The latest news from Cherry AB involves reports that the company has decided to challenge a suit initiated by the Norwegian State Lottery-og Stiftelsestilsynet in 2011 and bring the state to the Oslo City Courts.

The company CEO Emil Sunvisson revealed that the legal action, which required Cherry AB to stop marketing and offering real-money games to Norwegian citizens through its EuroLotto website is invalid as it was directed to Cherry AB in Sweden, and not the one in Malta where the lottery is based, adding that it lacks legal basis and is in contravention of the rules governing the free movement of goods and services.

"I understand that the Norwegian monopoly fears the competition from the great success of EuroLotto. However, the whole situation is very strange. The Norwegian government unjustly tries to protect the monopoly and hinder Norwegian players from choosing private operators that offer the same services offered by the state through Norsk Tipping," he said.

In addition, he specified that the company believes the Norwegian government is acting outside its jurisdiction, trying to ban foreign companies from offering Norwegian citizens the opportunity to purchase services that it actually says are legal in the country.

"I am also very surprised that the injunction is directed to Cherry AB in Sweden, I can guarantee that neither myself, nor any of the other three employees at Cherry AB, organize any lotteries. I look forward to a ruling on this issue,' Sunvisson also opined, adding that Cherry's subsidiary in Malta will continue operating EuroLotto and offering its services in Norway until further clarification is provided.

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