Expensive Ad Campaign for Cheeky Bingo

Millions of pounds worth ad campaign will be launched this week by Cashcade-owned Cheeky Bingo, with which the company will attempt to attract younger demographics.

The campaign comprises six tongue-in-cheek TV spots, themed around the idea that not all free offers have real value. It was created by Frontroom, and according to the company, it will be accompanied by extensive TV advertising, social media and direct marketing activity.

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