30th of April 2013 Author: Glo Wood
The launch of Broadway Gaming's second online bingo site Glossy Bingo has been announced by Microgaming as the latest internet offer. Designed to resemble the cover page of a glossy magazine, Glossy Bingo includes a host of bingo variants, a comprehensive side game portfolio and access to Microgaming's Progressive Jackpot Network.
Industry connoisseurs are familiar with Glossy Bingo's sister site Butler's Bingo, launched on Microgaming's Bingo Network in July 2010.
'The Glossy Bingo site has been developed to target a different player demographic from that of Butler's Bingo. Glossy Bingo will target a slightly younger audience, in line with the demographic profile of a 'glossy' magazine reader. The site resembles the high-quality and fashionable nature of a glossy publication whilst utilising Microgaming's first-class Bingo software to enrich the players' journey through the site,' said Ian O'Farrell, Player Experience Manager at Broadway Gaming Ltd.
David Reynolds, Head of Bingo at Microgaming, noted: 'Microgaming Bingo provides a wealth of functionality to power a successful online Bingo site. Our core back office and player management framework allows operators to drive significant life-time value. In addition, it has allowed Broadway Gaming Ltd to implement its diverse and targeted marketing strategy for its launch and on-going operation of Glossy Bingo. Our Bingo software has proven extremely effective for Butler's Bingo and we are confident following a promising start, that Glossy Bingo will be as successful as its sister site.'
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