UK ASA Restricts Vernons Bingo TV Advert


After receiving a complaint about a TV ad promoting Sportech Alderney's Vernons Bingo, the UK Advertising Standards Authority (ASA) published its decision that the ad was misleading and may not be shown in its current form again.

The two investigated issues were: a lack of clarity on promotional conditions pertaining to the user having to deposit GBP10 before receiving a GBP 30 fee bonus; and that any winnings could only be claimed after the GBP 30 bonus had been wagered four times. The ASA ruled the restrictions were not clearly stated.

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