Portuguese Lottery Getting NeoGames' Interactive Scratchcards

A deal has been nailed this week between scratch card specialist NeoGames and the Portuguese lottery, Santa Casa da Misericórdia de Lisboa (SCML) which will get a wide portfolio of interactive scratch cards and instant win games from its new partner.

Reportedly, SCML wants to extend its offer from retail to online players using the Raspadinha brand, and through the Jogos Santa Casa (.pt) portal. On the other side, NeoGames' portfolio has been localized and games rebranded to get the look and feel of the lottery.

Also, the company will work closely together with the lottery's marketing department on the development of growth programs for the interactive scratch category.

According to lottery chief Fernando Paes Afonso, "Our fastest growing product segment is scratch cards, and we are therefore excited about adding them to our online offering.'

It was added by Ian Rosen, the chief executive of Neogames: 'We strongly believe that the games selected by the lottery, with the assistance and recommendation of NeoGames, and joint marketing efforts will contribute to additional growth in the scratch card segment of Santa Casa da Misericórdia de Lisboa.

"Localising the games and adjusting the different game parameters to suit the requirements of the lottery is a key factor in their success and this was enabled by the flexibility and openness of our games platform.'

Bingo Games Bingo Software

Login to post a comment:


Click Here to register a new account

What's going on right now!

5mins ago someone from us flag United States read article BBC Launches Top Gear Bingo!

Bingo Community

Share this page on:
Follow LBB on:
Follow LBB

Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.

In the last 24h


  • New Members
  • Members Online
  • Guests

eighteen plus only

Follow LBB on Facebook Follow LBB on Twitter Follow LBB on Pinterest Follow LBB on Google plus


Subscribe to our newsletter and get access to tournament codes, the biggest and best exclusive offers, new brand alerts, rogue reports and more!

Enter your email adress:

T&C's Apply. 18+

You have been successfully subscribed to receive LBB newsletter!