19th of June 2013 Author: Glo Wood
A deal has been nailed this week between scratch card specialist NeoGames and the Portuguese lottery, Santa Casa da MisericÃ³rdia de Lisboa (SCML) which will get a wide portfolio of interactive scratch cards and instant win games from its new partner.
Reportedly, SCML wants to extend its offer from retail to online players using the Raspadinha brand, and through the Jogos Santa Casa (.pt) portal. On the other side, NeoGames' portfolio has been localized and games rebranded to get the look and feel of the lottery.
Also, the company will work closely together with the lottery's marketing department on the development of growth programs for the interactive scratch category.
According to lottery chief Fernando Paes Afonso, "Our fastest growing product segment is scratch cards, and we are therefore excited about adding them to our online offering.'
It was added by Ian Rosen, the chief executive of Neogames: 'We strongly believe that the games selected by the lottery, with the assistance and recommendation of NeoGames, and joint marketing efforts will contribute to additional growth in the scratch card segment of Santa Casa da MisericÃ³rdia de Lisboa.
"Localising the games and adjusting the different game parameters to suit the requirements of the lottery is a key factor in their success and this was enabled by the flexibility and openness of our games platform.'
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