Chinese Market Expansion for Svenska Spel Subsidiary


A new deal has been nailed by Playscan AB, a subsidiary of Swedish Government-owned gaming operator Svenska Spel, based on which its Playscan responsible gambling product will be integrated by FuSheng Interactive in Hong Kong and Northberry AB in Sweden.

According to Anders Holmgren, Chairman of FuSheng Interactive, 'We are delighted to work with Playscan in China, which is the second largest lottery market in the world. We believe Playscan has great potential in China and FuSheng Interactive will give full support on the development.'

On the other side, Andreas Holmstrom, CEO of Playscan stated: 'With changes in the gaming regulation this year, the Chinese government is now taking a stronger stance on the prevention of problematic gambling. Therefore, Playscan is honoured to be identified as the world's leader in preventative responsible gambling solutions within this market.'

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