3rd of July 2013 Author: Glo Wood
Head of Gaming at privately owned online dating firm Global Personals Ltd, Pil-Jeong Oh, issued an announcement this week that the company's flagship brand Smooch Bingo (.co.uk) has chosen mc&c media agency to oversee and manage its digital media account.
Regarding mc&c's work on the account in the past month, Oh said: "It's one thing spending money on behalf of a company, but we are seeing some huge growth in the way mc&c have used their expertise to maximise return. This increase has also led to a boost in site activity so winnings paid back to the customer have increased by +61% and our player deposits have increased by +80%."
It was added by Chris Michaelides, Head of Digital Client Services at mc&c: 'mc&c are very happy to have signed a formal partnership with Global Personals to work together on SmoochBingo. Having worked together on one of their leading dating brands last year, DatingRepublic.com, we know that Global Personals are a talented and innovative company that are always pushing the boundaries - just the sort of clients we love working with. Even in these very early stages we are seeing significant sustainable growth - the core mc&c proposition - and we look forward to helping grow SmoochBingo into a leading UK bingo brand.'
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