13th of October 2013 Author: Glo Wood
It's been a while since William Hill Bingo's whacky man dressed as a blue bird hit the scene rocking to the Bird is the Word but in the latest ad campaign there's something slightly different about him.
The new Will Hill Bingo advert features an animated bird who is pushing the mobile bingo site. They've also lost the catchy song but adopted a new tagline of 'Every day is a William Hill Bingo day'.
To break down the cartoon for you, the bird flies into a forest and spots a mobile device. At one point a clock appears indicating the accessibility of mobile games at all times of the day or night. Viewers are also made aware of the free speed bingo games played at 12pm and 1pm.
The bird then makes his way to the Britain's Got Talent stage as the available mobile games are mentioned.
The advert ends with an explanation of the Welcome Bonus. Players make an initial deposit of at least £10 and receive £40 to play bingo with.
The advert comes to an end but not without reinforcing all the ways to play Will Hill Bingo.
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