Mecca Extends Contract for X Factor Brand Rights


FremantleMedia UK and Syco Entertainment will gain rights to The X Factor brand as a result of an extended partnership with Mecca.

Mecca has maintained exclusive rights to the brand for the last 3 years.

Simon Murphy, Head of Gaming FremantleMedia UK, said, 'We enjoy a great working relationship with Mecca and we are delighted that we are now in a position to both extend and broaden this partnership. This arrangement is one of a small number that are truly multi-channel thanks to Mecca and its progressive approach to customer and brand engagement across multiple platforms.'

Mecca spokesperson Claire Osborne said, 'Our X Factor Bingo game has already been a resounding success with our players and we are looking forward to taking the partnership to the next level."

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