32Red Bingo Sponsors The Paul O'Grady Show

32Red Bingo is sponsoring the new series of The Paul O'Grady Show on ITV.

The Paul O'Grady Show is lighthearted entertainment and will feature the bingo brand in a chat show environment welcoming animated guests 'Two Little Ducks' and 'Legs Eleven'.

Sponsoring the show is a boost to the partnership with ITV which gave 32Red exclusive rights to create and launch the "I'm A Celebrity - Get Me Out Of Here!" slot game on November 6th.

Mark Quayle, Head of Marketing for 32Red said, 'We are extremely pleased to be sponsoring the new series of The Paul O'Grady Show on ITV. It's a fantastic fit for bingo with the demographic of viewers very similar to online bingo players, we're expecting the sponsorship to be successful.'

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