9th of February 2014 Author: Glo Wood
The Minnesota Lottery has launched a new online scratchcard giving players a chance to win $777 with the purchase of a $1 ticket.
The scratchcard, Spicy, is based on a tic-tac-toe type game board where the player clicks on squares to reveal three 7's in a row to win the $777 prize.
A demo of Spicy is available here: https://www.mnlottery-ilottery.com/eit/trynow/200
Lottery Executive Director Ed Van Petten said that the new product is designed to draw in a younger demographic.
'We look at it more as brand awareness, more of a marketing tool than anything, to introduce our product to a new demographic,' Van Petten said.
Jack Meeks, a spokesman for Citizens Against Gambling Expansion, said, 'When the Minnesota Lottery was written into statute and enacted over 20 years ago, no one could have imagined that technology would advance to where it is now.'
'The lottery's unilateral decision to become the first state in the country to wade into online scratch-offs without legislative oversight is just further evidence that the lottery is overreaching and proves we need legislation to clearly define what they can and cannot do.'
Minnesota online lotto players are capped at a $50 spending limit per week.
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