Dragonfish and Cashcade Ltd., a member of the Bwin.Party group, have extended their relationship which will see online bingo brands such as Foxy Bingo, Cheeky Bingo and other Bwin.Party bingo sites use the Dragonfish platform.
On Thursday, Golan Shaked, director of games at Bwin.Party, said, “The Dragonfish team has proven to be an excellent partner over the years, enabling us to establish and maintain the UK's most popular bingo brands. Extending the relationship will allow us to focus on implementing our growth strategy supported by a solid product roadmap that will increase our mobile footprint, expand our content offering and allow us to widen our market segments.
“Under the new agreement, we will look to secure a unique point of differentiation and potentially open up other revenue streams by introducing some of the most successful bwin.party proprietary games onto the Dragonfish bingo platform. The agreement will also support the execution of bwin.party's tactical shift from 'volume to value' by enabling it to focus on developing its sports and poker products in-house.”
On Thursday, Golan Shaked, director of games at Bwin.Party, said, “The Dragonfish team has proven to be an excellent partner over the years, enabling us to establish and maintain the UK's most popular bingo brands. Extending the relationship will allow us to focus on implementing our growth strategy supported by a solid product roadmap that will increase our mobile footprint, expand our content offering and allow us to widen our market segments.
“Under the new agreement, we will look to secure a unique point of differentiation and potentially open up other revenue streams by introducing some of the most successful bwin.party proprietary games onto the Dragonfish bingo platform. The agreement will also support the execution of bwin.party's tactical shift from 'volume to value' by enabling it to focus on developing its sports and poker products in-house.”
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