Atlantic Lottery Considers Taking Services Online


According to the Atlantic Lottery in eastern Canada revenues have been on the decline due to loss of interest by those under the age of 30 years old resulting in the discussion of whether or not it should take its services online.

The report indicated:

"In recent years, we've seen an explosion in gaming technology and accessibility. Along with it came the introduction of more than 2,500 unregulated online gaming providers from places like Malta and Gibraltar.

"Atlantic Canadians are spending millions of dollars annually on these gambling sites that operate outside of any regulations established by our governments. Unlike Atlantic Lottery, those sites' profits don't stay in the region to support our communities."

"We face a growing challenge in attracting younger adults; those players who grew up in the digital world playing games of strategy and skill, with leaderboards and player profiles who will continue to game online, often with off-shore illegal gaming providers," the report observes.

"We have to do a better job, as an industry and a company, of providing younger adults with entertaining options. That means new styles of games and new experiences unlike what we offer today."

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