1st of March 2015 Author: Glo Wood
Playtech's Rainbow Riches Bingo, a new product developed in partnership with Scientific Games, launched for both desktop and mobile.
The brand is highly recognizable for land based and online slots players, which should prove beneficial for the new product.
According to a statement, Playtech said that its bingo team worked on the product for months to get it just right with a combinations of innovative features.
So what is the new product? It's a brand new Rainbow Riches Bingo room based on the popular slot game, which offers two network-based jackpots. The new themed room is available at Gala Bingo, Winner Bingo and several other online bingo sites.
Gary Keaney, head of bingo at Playtech, said: 'Rainbow Riches has an extremely loyal community and we have worked very hard to build and deliver further social elements to the new game that will both engage existing players, and also attract a new audience."
Jeremy Bowskill, Interactive CTO at Scientific Games praised the Playtech team for their work on the bingo offering saying they brought "...some highly innovative new features that differentiate the product from our standard Rainbow Riches bingo side games" yet remained true to the brand.
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