7th of July 2015 Author: Glo Wood
International Game Technologies (IGT) will provide an upgraded Player Services e-commerce solution Veikkaus Oy, a Finnish lottery operator, extending its web and mobile platform support contract through to 2018.
'Through this agreement, we will now gain even further flexibility with continued stability,' said Juha Koponen, chief executive officer or Veikkaus Oy. "Customer personalization is key in the current marketplace, and through the Player Services e-commerce module delivered by IGT, Veikkaus will gain a much more agile way of maintaining customer interaction in our interactive and mobile channels."
With IGT's e-commerce module, Veikkaus will have access to better marketing opportunities with access to real time player data across all channels.
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