On Thursday William Hill plc announced its acquisition of 29.4 percent interest in online lottery and software developer NeoGames for a $25 million consideration.
The purchase will see William Hill get a grasp on the online lottery market and also gives the company the option to acquire the remaining 70.6 percent at the three and five year marks.
“The emergent online lottery market is an exciting new opportunity in the gambling sector and NeoGames is a disruptive technology operator offering customers a great experience and lottery rights holders a compelling alternative to established retail lottery operators," said Will Hill CEO James Henderson.
“This agreement gives William Hill good optionality in a new market that is increasingly attractive to gambling customers.”
The purchase will see William Hill get a grasp on the online lottery market and also gives the company the option to acquire the remaining 70.6 percent at the three and five year marks.
“The emergent online lottery market is an exciting new opportunity in the gambling sector and NeoGames is a disruptive technology operator offering customers a great experience and lottery rights holders a compelling alternative to established retail lottery operators," said Will Hill CEO James Henderson.
“This agreement gives William Hill good optionality in a new market that is increasingly attractive to gambling customers.”
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