5th of June 2016 Author: Natalie Stephanopoulos
It has just recently been announced that UK-based lottery operator, The Health Lottery, has just made an addition to its Income Access-powered affiliate program. Bingo partner, Health Bingo (regulated by the Alderney Gambling Control Commission), which was first established in 2014, serves as its latest addition.
The bingo partner is a unique entity, offering a variety of bingo, slot, and casino games from Bede Gaming, while also making the added effort to support good causes across the UK.
Head of online gaming at The Health Lottery, Yakir Firestane, 'The addition of Health Bingo provides our affiliate programme with some interesting variety, which will make the brand more attractive to a larger number of affiliates. We expect that affiliates will see a big boost in player registrations.'
Manager of affiliate services at Income Access, commented, 'We are looking forward to seeing the impact the added product will have on the affiliate program. With the ability to cross-promote multiple products, affiliates will be able to drive results from a larger variety of players."
The Health Lottery is licensed in Great Britain, and its ultimate goal, aside from providing a great gaming environment for players, is to generate funding for great causes related to health. There is something unique that sets partner, Health Bingo apart from the rest, however. While it is required by law that 20% of proceeds of a society lottery must go to charity, Health Bingo donates 20% of its profits to health-related causes.
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