Gala Bingo Extends Contract with SG Gaming


Gala Bingo has recently renewed its partnership with SG Gaming, extending it for an additional three years. As a result, Gala will be increasing its collection of gaming terminals to reach over 2,000 throughout the UK, while still receiving content from the Scientific Games subsidiary.

Its expansion of terminals will enable the machines to offer titles from content studios within the Scientific Games group, including Barcrest, WMS, and Bally Technologies.

SG Gaming chief executive, Phil Horne, commented, 'I am delighted that this extension will see the partnership continue to evolve. This latest agreement demonstrates SG Gaming's strengths in delivering industry leading content as well as innovative terminal solutions for our customers. We look forward to continuing our work with Gala Bingo, helping drive cashbox growth, while providing an excellent experience for their customers.'

The relationship between the two companies was first established more than 25 years ago, when Gala and Barcrest signed a deal with one another, so it is something that Horne is happy to continue and strengthen. Gala Bingo was sold to Caledonia Investments for £241 million just last year.

Simon Wykes, Gala Bingo chief executive added, 'SG Gaming has earned widespread recognition as a leader in category B3 and category C gaming, and we know our customers value the extensive choice their content library provides us as a business.'

He continued, 'We have worked together successfully for over two decades and I very much look forward to building on our relationship over the next three years to deliver the best experience for our players.'

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