10th of December 2016 Author: Natalie Stephanopoulos
International Game Technology (IGT) has just landed a contract with Sony Pictures Television Inc., which enables it to gain the property licensing rights to the popular television series, SHARK TANK. Via the agreement, IGT can begin development on lottery products across the U.S., containing the Shark Tank brand. The contract includes the production of pull-tab, interactive, mobile, instant online, traditional, and scratch games!
For those of you who haven't already seen the show, it is a unique series which allows average people to present their latest inventions to the â€˜sharks,' aka, unbelievable wealthy investors, who may or may not bite at the presented products and businesses. The series first premiered in August of 2009, and is currently in its eighth season, after seeing much success over the years. In fact, it has received three Emmys, perhaps due to its essential role in giving average Joes the chance to follow their dreams.
CEO of IGT, Michael Chambrello, commented, "IGT is pleased to partner once again with Sony, a company that consistently delivers popular television and theatrical entertainment, to bring the Shark Tank brand to lottery customers. Together, IGT and Sony will develop a Shark Tank lottery program which will encompass the hallmarks of the brand which has reinvigorated entrepreneurship in America. Shark Tank offers our customers a unique way to integrate relevant and popular entertainment into their game portfolios with a brand that is synonymous with money and winning."
Global leader among the gaming industry, IGT, works to deliver the latest technology as well as the newest games, ranging from lottery to interactive options. Its reputation is an impressive one, as it is considered number one in both gaming machines and lottery.
Source: "IGT Signs License Agreement With Sony Pictures Television Inc. For Shark Tank Lottery Products' December 8, 2016.
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