26th of December 2016 Author: Natalie Stephanopoulos
The World Lottery Club is welcoming new content to its collection. The Annexio subsidiary has partnered up with leading provider, Pariplay. The recent deal will see World Lottery Club taking on the brand's collection of SCRATCH CARDS, making them accessible via its portfolio of products.
It will acquire a variety of popular titles, including Cops & Robbers, Atari Star Raiders, Ocean Fortune, Dragon Scrolls, and others. Users can expect more titles being added to the collection after the start of the new year.
Chief marketing officer at Annexio, Meni Michaeli, commented, 'We offer players a wide selection of international lotteries to bet on, and our marketing strategy of product diversification will continue with the addition of Pariplay's online scratch cards. They are one of the leading development studios for games in this vertical, so we'll be giving players access to the industry's best scratch cards .'
Adrian Bailey, general manager at Pariplay, added: "Our state-of-the-art branded and original scratch cards will support World Lottery Club's acquisition of new player demographics and also serve as an important tool to re-engage and retain their existing player base. We look forward to a long-term content partnership with World Lottery Club that will see our scratch cards become central to the brand's overall offering,' added Pariplay's general manager, Adrian Bailey.
Source: "Pariplay signs online scratch card deal with World Lottery Club'. December 23, 2016.
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