Rank Group Extends Partnership with Playtech

Rank Group and Playtech have recently extended their partnership with one another. More specifically, the UK-based gambling company has agreed to a MULTI-YEAR contract with the brand. The two have been partnered with one another for more than 10 years, and this recent deal only secures the fact that Playtech will continue providing bingo network software for its Mecca bingo brand.

Via the recent contract, Rank Group will gain access to exclusive Playtech content. The online gaming software supplier will also allow the Mecca brand the ability to deliver a selection of third-party content via its Open Platform solution.

According to Playtech vice president of UK operations, Dan Phillips, "The network is performing well with stakes and active players at their highest ever levels and our licensees have made a great start to 2017.'

Phillips went on to comment, "Mecca is one of those so we are therefore very pleased to continue our long-standing relationship with the Rank Group and our collaborative approach will help drive their bingo business into the next decade and beyond."

Group director for Rank Group, Colin Cole-Johnson, also added, "It is a suite of products our customers know and love, and this has been an important partnership for Mecca since 2006, so naturally we are pleased that an agreement has been reached to develop this further."

Rank Group has had its hand in Britain's entertainment business since 1937, and shows no signs of backing down any time soon. Its ultimate goal is to earn the title as UK's leading multi-channel gaming operator, and the recent partnership extension with Playtech is surely a move in the right direction.

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