Cashcade Closes Affiliate Program


Just last month, Cashcade, online gambling related marketing firm and owner of Foxy Bingo, Cheeky and Think Bingo notified partners that it would be closing its affiliate program as of January 26, 2017, and a new program would soon follow. All the players directed to them by affiliates like LBB have been happily accepted but now it seems that the data regarding those players will not be migrated to the new system leaving affiliates out of luck on lifetime contracts.

Affiliates reported receiving an email notification from Cashcade, which stated:

"We are writing to inform you that as of Thursday 26th January, the current Cashcade affiliate programme will be closing until further notice.

We are in the process of moving the programme to a new platform. We're excited about the future and hoping to relaunch the affiliate programme in a new system soon."

Major bingo sites like Foxy Bingo have been promoted online for years by partners like us and the affiliate program was set up to build exposure through affiliate marketing. Now, all those years of players that we've all sent their way are gone. When a lifetime commission contract is established, it's understood that commission will be earned for life or at least until the site closes its virtual doors. Obviously, Foxy is still running around in a purple suit and Cheeky is still smiling bright, so this entire ordeal is a major breach on their part.

By the way, as February flies by, still no new affiliate program. Even if they come through and establish the new system, failure to transfer the data will not resolve anything.

While we have not received specific player complaints regarding non-payment issues with associated sites, it's certainly safe to say that this group doesn't have the best business practices.

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Members Comments

  • Serbia zuga

    20/2/17

    absolute disgrace ! they are pretty much getting away with theft and stealing all the players sent by affiliates.

  • Romania Johnny Karp

    20/2/17

    Wow, this is pretty close to stealing in my book, you just can't do something like that and call yourself honest. Aren't there laws against something like this?

  • Serbia Luckynn

    20/2/17

    If you ask me, yes, it is stealing. They are not some beginners, Foxy is a big bingo site and decision like this one, is nothing more than fraud.

  • Lithuania Markotik

    20/2/17

    This is terrible business practice, and all members should be aware of this. If they treat their business partners like this, what would stop them from treating players the same way at any point. This is nothing short of theft.

  • Serbia Sylvanas

    20/2/17

    Goes to show even major sites can do stupid things like this. I just hope they'll come around and remedy this situation somehow, although now we know just how little appreciation they have for business partners who helped them grow. Not ok what you're doing Cashcade!

  • Serbia drtheolen

    20/2/17

    Wow, truly disgraceful! I had high opinion about Foxy Bingo but reading this, its quite disappointing. And that disappointment will reflect on my desire to deposit there...

  • Serbia Anchi

    20/2/17

    Shame on them. It is a very bad business practice. It's not fair both to their business partners and players.

  • EU Feelin froggy

    20/2/17

    The three Cashcade bingo brands include Foxy, Cheeky and Think Bingo.

    This is important for players to know because they've been in business for years. These sites have been splashed all over the TV in the UK and are extremely well-known, but obviously, they aren't exempt from pulling shots on their partners. One major dishonorable action against us starts to make things look a lot less promising for players.

  • United States lipstick_xoxos

    20/2/17

    As the saying goes " hope floats" i'm going to hold out a little longer and have faith that they will get it together soon for another affiliate program considering this is a pretty straight up site.... Fingers crossed.

  • United Kingdom blueday

    20/2/17

    Another group that think it's ok for affiliates to do all the hard work to get signups and then dump you like you're nothing when it suits. Disgraceful.

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