28th of March 2017 Author: Natalie Stephanopoulos
Leading brand among the lottery industry, Scientific Games, has just announced that it has extended its contract with the Arizona Lottery. The two have had a long-running partnership, lasting over three decades, which has now been carried out for an additional year, and Scientific will continue to supply its INSTANT GAMES and branded content. The selection of instant games provided by the supplier includes holographic titles, Ultimate Millions, the Scratch My Back series, and its newly debuted $30 instant game.
The brand has made major contributions to this category of gaming, and the entire lottery industry, further supplying a central gaming system, along with point-of-sale (POS) technology, which was first introduced to retailers in September of 2016. It also powers a loyalty scheme, designed exclusively for lottery players.
Executive director for the Arizona Lottery, Gregg Edgar, stated, "On behalf of the Arizona Lottery, we gladly continue our work with Scientific Games. The company has been instrumental in helping the lottery maximize net revenue in a responsible manner to support Arizona programs for the public benefit.'
Edgar continued, "We look forward to more innovation coming to our instant product portfolio from Scientific Games."
Vice President of Scientific Games, John Schulz, added, "We remain dedicated to the Arizona Lottery to provide unique instant games for its players, and help the lottery in its overall mission to provide fun while giving back."
Source: "Arizona Lottery Extends Instant Games Contract with Scientific Games". March 27, 2017.
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