18th of August 2017 Author: Andrej Vidovic
One of the premier bingo sites, 888 Ladies, has completed a deal with Instant Win Gaming (IWG) that will see this developer supplying the brand with their repertoire of instant win games. This will do a great deal of good to the popular online bingo hangout as their array of games will get that much more wider and will contribute to their already large gaming collection.
888 Ladies belongs to the 888 Holdings brand which houses a selection of casino and bingo operators and has a clear intent to start dominating the market. IWG is one of the most recognized up and coming instant win games producers around, gaining huge momentum during 2017. Some of their most notable clients include Mecca Bingo and GVC Holdings.
By penning this deal with them, 888 Ladies has secured for itself a new set of games that will make it possible for their punters to win some truly life-altering sums, though the site already hosts a certain number of progressive jackpot games. The site will be able to pick the titles of their choice among 250 games in total that make up IWG's portfolio and any of these games can be completely customized. All games are mobile optimized.
In an official statement, Leon Thomas, IWG's chief commercial officer, said: "We are thrilled to have agreed another major deal with one of the industry's most respected operators. The growth 888 has been making in recent years is impressive and this agreement is an indication that operators now consider instant-win games as a vital product vertical. We have worked closely with 888, and we are sure both parties will reap the rewards of this deal. I'm sure their players will love our range of unique instant win games.'
Source: "IWG partners with 888" Calvin Ayre. June 30, 2017.
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