2nd of September 2017 Author: Andrej Vidovic
Mecca Bingo continues to march down the path of innovation and creativity by announcing the addition of Linka-Balls - a new concept of online bingo playing that will make the game more dynamic and open to multiple ways of winning.
This idea was conjured and realized in cooperation with Virtue Fusion. Linka-Balls will be making its appearance in Mecca Bingo's 90-ball rooms and is not changing the way the main game is played, but is, in fact, adding a new dimension to it. Namely, the 90-ball game is played like any other, but players will find, at the side of it, a field consisting of six columns. Colored balls will fall onto it as the main numbers appear in the main game - at one point, one of the balls will fall in the bonus column. The winner will be a player that collects correct colors in the right order in the side field (the colors can be matched vertically, horizontally or diagonally).
The site is attempting to introduce a breath of fresh air to the game, in order to help it stay relevant with the new generation of players, but also to redeem its place among the most esteemed online bingo spots.
The new rooms will be accessible daily for players with 12 of more bingo tickets. The promo period that lasted until August 11th offered a total of £100,000 in prize cash. The promotional games proved to be a huge success, as the games continue to flourish after the trial period has finished - which is something the brand hopes to see more of in the future.
Linka-Balls' flying start is a bit of good news for the brand, who's had a tough year so far. In the first half of 2017, its profit dropped by 7%, mainly due to a reduced number of visits. A silver lining in cloud ridden skies demonstrates a sales increase of 15%.
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