Gamevy and The Health Lottery Produce Unique Lotto Game


An exclusive and very uncommon instant lotto game has just drawn its first breath - created as a collaboration between revered game software developer Gamevy and one of the UK's premier lottery brands, The Health Lottery, it will feature the same structure and feel as seen on TV - with plenty of customizable features.

The game is based on a weekly lottery show running from Tuesday to Saturday featuring presenter Anna Johnson, which made The Health Lottery a household name in Great Britain. The lotto game, in the form of a streamed video will have a draw every three minutes and will engage players in new and innovative ways so that they can have a game experience perfectly suited to their needs and preferences. The potential guaranteed jackpot is £25,000! Players will be able to win prizes from free play by matching the bonus ball. In order to play, five numbers between 1 and 50 must be selected by players. They can also be randomly chosen by Quick-Pick.

The game will be marketed extensively over the next few months. 20p from each QuickWin ticket sold will go straight to various charities and good causes all across the country. Historically, £93 million worth of charity money has already been raised in total by lottery brand.

Yakir Firestane, The Health Lottery's Gaming Director, explains in a PR from Gamevy that rapid, live lottery games are a concept they've been eager to develop for quite some time now. "We've chosen Gamevy to build this game for us because of their solid track record of delivering high quality, innovative games in the lottery space, and we are very pleased with the outcome."

He continues: "Early results show that the game is being perceived very well with our customers, who are engaging with it by the thousands. We are confident that Quick Win will allow us to raise much needed funds for health-related causes across Britain and we look forward to developing more exciting and innovative products with Gemavy in the future."

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