Broadway Gaming Fined Heavily for Misleading Advertising


It's safe to say that, looking at the bigger picture, the bingo world is alive and well - online business is booming, bonuses and promotions are blossoming, and the market has a good balance of rising demand and diverse supply. But, in order for things to stand as they are, certain rigorous standards have been introduced and not abiding to them can have severe consequences. Broadway Gaming LTD's case just goes to prove how true this is.

The company will have to pay a £100,000 fine for an act of misleading advertising, in which they did not point out the terms that apply to promotions they advertised on five gambling websites. The ad that was flagged by Advertising Standards Authority in June 2016 was posted on Butlers Bingo website. The ad also appeared on Bingo Diamond, Casino of Dreams, Dotty Bingo and Rehab Bingo sites.

The ad was promoting the "Deposit £10. Play £35" bonus scheme which was found to be misleading as it did not include, in smaller print as is the norm, the terms and conditions connected with this promo. The UK Gambling Commission's regulations about gambling advertising state that adverts must comply with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing and, "must state significant limitations and qualifications."

In a joint public statement following this penalty issued by the UKGC, Broadway Gaming has accepted that they have violated the advertising rules and breached the Social Responsibility code.

Bingo Society News

Login to post a comment:


 
 

Click Here to register a new account

What's going on right now!

4mins ago someone from us flag United States read article Rank plc Launches Gameplan Initiative for UK Lawmakers

Bingo Community

Share this page on:
Follow LBB on:
Follow LBB

Join now for full access to our online casino forum/chat plus receive our newsletter with news & exclusive bonuses every month.

In the last 24h

Totals

  • New Members
    3
  • Members Online
    15
  • Guests
    960


eighteen plus only

Follow LBB on Facebook Follow LBB on Twitter Follow LBB on Pinterest Follow LBB on Google plus

DON'T MISS OUT!

Subscribe to our newsletter and get access to tournament codes, the biggest and best exclusive offers, new brand alerts, rogue reports and more!

Enter your email adress:

T&C's Apply. 18+


You have been successfully subscribed to receive LBB newsletter!