1st of November 2018 Author: Alex Hoffmann
Online gaming platform from Malta that recently made its first debut on the bingo market, Aspire Global, has launched content with Microgaming in Denmark.
Already offering a series of white label solutions across numerous regulated iGaming markets, the platform's latest agreement with one of the leading casino vendors in the world will unstoppably strengthen its supremacy in Scandinavia and beyond.
Access To The Jackpot Network
Microgaming's bingo offerings cover an awe-inspiring collection of highly unique and popular game types, including customisable jackpots, treats and physical rewards, in-client promotional activities, side games and branded slots. Some of the provider's most popular titles such as Jurassic World, Jungle Jim, Cash of Kingdoms and Game of Thrones will complement the portfolio, but the agreement will even grant player access to one of the largest progressive jackpot networks in the industry...
By expanding its services to Denmark, Aspire will gain a significant advantage over the competition, mostly thanks to the vendor's HTML5 bingo client that carries a full suite of back office solutions, CiB (casino-in-bingo) add-ons, chat facility, loyalty system, plug&play features and more.
In other words, the operator will enter a global liquidity pool, since it plans to expand its bingo offering into other jurisdictions as well.
Strategic Growth Through Broader Offering
Although founded in 2005, Aspire Global has been a key customer of Microgaming since early 2016, after the launch of the award-winning library from Quickfire. Commenting on the new deal, Jov Spiero, VP sales at AG stated that the company is primarily initiating a launch with a respectable Nordic operator, followed by Karamba - home of slots'n fun for everyone, as stated on the website...
As for the availability, it will be severely extended thanks to the new bingo platform, which offers an attractive, social element to casino and sports. Furthermore, the agreement is in line with the company's long-term plan for strategic growth through a broader offering.
COO at Microgaming, Andrew Clucas, added:
"We welcomed Aspire Global to our growing customer base nearly three years ago. Building on the success of our relationship, we are delighted to support their growth and reach in key markets with the addition of our leading bingo product to their portfolio."
The Isle-of-Man-based aggregator is a true pioneer in virtual and traditional gaming. Its versatile selection of products covers not only live dealer and sportsbook but business solutions and top-notch promotional tools as well.
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It's a good decision for both companies, as there are no true competitors in the Danish market and players can look forward to seeing a truly engaging collection of casino games.
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